If your data strategy does not include all of the following, it’s incomplete.
Those who rule data will rule the entire world.
--Masayoshi Son, CEO, Softbank
QUALITY
Ensuring your data is accurate, comprehensive, and timely is critical to your business operations.
GOVERNANCE
Do the right people have access to the right data? Do people have access that they shouldn’t? Don’t open yourself to liability.
SELF-SERVICE
Imagine how much more efficient your organization could be if everyone (not just the BI/analytics team) had the ability to access and query your organization’s data?
UNIFICATION
Silos are for grain, not data. If you want to truly understand your customer and have the ability to use real-time insights to drive great experiences, you need unified data.
The cost of bad data
Your organization, like most, has probably invested heavily in analytics and data infrastructure. But do you really trust your data?
58% of consumers say they have cut ties with a brand over a poorly personalized experience
(Jebbit)
Only 40% of enterprise organizations have developed a mature data quality model.
(SourceMedia Research)
The average enterprise can achieve up to a 70% boost in revenue based on data quality alone.
(Kissmetrics)
Ready to get started on improving your data quality today?
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Thoughts and musings from the data strategy experts at dataquake.
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